In this tutorial, we will be checking out Off-Facebook Activity, one of its a lot of crucial features from the safety point of view. Well, you might be interacting with Facebook every now and then. These include publishing images and videos, commenting on a post and other related things. These activities are being stored on Facebook, and you might very well know about it. but what about the background data that the social media gigantic is getting from various third-party websites?
Most of you might not even be aware that it already has tons of your associated data from many sites. However, Facebook seems to have made some stringent changes to the data privacy section, especially after the Cambridge Analytica Scandal. As a result, it has taken initiatives in protecting your data and giving you full control over how these data are handled. Off-Facebook activity is one such step forward in this regard.
What is Off-Facebook Activity
Whenever you sign in to any app or web site using Facebook, the web site shares all your activity over to Facebook. These sites take the help of Facebook’s service tools (which includes Facebook SDK, Facebook Login, Facebook Pixel, and Facebook Account Kit). have you ever wondered how you are able to see the ad on your feed of the exact same product that you had just now gotten or done a search for? Well, it is due to the data shared by those sites and apps about your recent activity on Facebook.
What Does Facebook make with these data?
Facebook says that it uses these data for the following purposes:
To send you just the ideal kind of individualized and curated ads, matching your needs.
It will suggest groups, marketplace items that you could be interested in.
In helping you discover new services and brands.
Helping services understand how their web sites and ads are performing (on that note, check out how to opt-out of targeted ads on Facebook). a lot more importantly, whether they are reaching the ideal audiences or not.
Apart from that, these data are also used to identify suspicious activity to help keep Facebook safe.
However, Facebook claims that they don’t sell their information with anyone. Furthermore, it has restricted the apps and web sites from sharing your personal data with them (i.e Facebook).
How to manage your Off-Facebook activity Data
So how could you successfully review and manage all your Off-Facebook Data? Well, the steps are pretty basic and here is what needs to be done. on that note, also check out the steps to download your entire Facebook data.
Open the Facebook app and tap on the hamburger menu.
Next, tap on settings and privacy > privacy Shortcut.
Scroll to Your Facebook information section.
Tap on view or clear your Off-Facebook activity. now select the manage Your Off-Facebook Activity. You’ll also have to enter your Facebook password to continue further.
Removing your Facebook account from any app
You’ll now see all the apps and web sites on which you have logged in using your Facebook login credentials. You could now easily remove any future activity from this any of the provided apps quite easily. just tap on the desired app and select the turn off Future activity from . In the confirmation dialog, tap on turn Off. That’s it. Your Facebook account will no longer be associated with that app.
How Facebook gets your data from these Apps
As already mentioned, these apps and web sites using the Facebook service tools to share your data from Facebook. besides that, Facebook also receives your data from the interactions. Interactions could be launching or logging into an app with Facebook. checking out content or searching for an item is also counted as an interaction. besides that, adding an item to a shopping cart or making a purchase is also part of interactions.
It might also happen that you might not recognize some of your activities being shared with Facebook. This could be the case of your activity being shared by a data service provider or marketing agency. lots of organizations and services take the help of these marketing agencies. These agencies then use various Facebook service tools to share your activity to Facebook, on behalf of the services and organizations.
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So, if you wish to know how Facebook is getting your data from any app, just head over to manage Your Off-Facebook activity section. then tap on the desired app. have a look at the how did Facebook get this activity option. You’ll get complete information about it.
So this was all about Off-Facebook activity and the steps to successfully manage it. If you still have any doubts related to this, please drop in your queries in the comments section below.
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